Jobs' point was to say, in effect, that those who want on Apple's mobile devices can embrace the open world of HTML 5 on the Web, and/or play by Apple's rules to get on the App Store. If you're a company looking for revenue, you've got two options: the big open Web, and the App Store, with its own mysterious brand of capriciousness (and a ton of money exchanging hands).
You might think that Apple holds both in equal esteem, but its release of Safari 5 shows that Apple has less regard for publishers on the Web than it does for publishers (and developers) it wants to entice to come to the App Store.
And the App Store is becoming its own little mirror-reflection of the Web. You've got content from news providers, you've got social networking, you've got games, RSS readers—the list goes on and on. You've also got, courtesy of Apple, a 100 percent Apple-owned, Apple-powered advertising platform called iAds. Apple even called it a pillar of iOS. iAds is, in other words, no hobby project. Apple wants to help companies, developers, your grandma with coding skills—everybody—make money. Sell apps, run ads, do both! Developers make money! Meanwhile, Apple makes 40 cents on every advertising dollar, while developers are more enticed than ever to come to the iPad.
It's a profit cyclone for Apple: more apps mean more iPad sales. More iPad sales mean more eyeballs, and more eyeballs mean more lucrative ads. More lucrative ads mean more developers are enticed to write more apps that ultimately help sell more iPads. Genius. Ads make a lot of great stuff possible, and Apple knows it.
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