Here's how it works. Store employees who want to participate contact Wizards of the Coast, and the company provides everything. "You receive a kit of materials, and it has character sheets, it has the adventure content, and it has the basic ruleset... it has all the components you need to run the game," Wizards of the Coast said. "It's a one-encounter, hour-and-a-half setup where you can play if you don't have any of the books, or you don't have anyone to play with... it's really exploratory."
That's the key: players don't need to know the game, they don't need to own books, and they don't need to bring a group. The encounters are set up to be an easy way to join a game, even if you have never gamed before. Dungeons and Dragons can be an intimidating thing if you've never played, and this way anyone who is curious can join a game and see what all the fuss is about.
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