Legitimate copies of games, like other pieces of software, usually come with a unique code that unlocks it. But game companies are concerned about rampant sharing of pirated games online and the speed with which hackers can break ordinary "digital rights management" (DRM) schemes.
Earlier this year, Ubisoft launched a game called Assassin's Creed 2 with a controversial new "always-on" DRM scheme. The game required a player to be online so that it could check in with the company's servers to verify that the gamer had a genuine copy. Some players grumbled about the scheme before it even launched, and worried that the game would be unplayable if the company's servers went down, or if players didn't have a network connection. There was more trouble once the game went live--Ubisoft's servers couldn't handle the load of players, which meant that many people who had bought the game couldn't play it.
Richard Esguerra, an activist with the Electronic Frontier Foundation (EFF), says tensions tend to erupt when a DRM scheme violates customers' sense of ownership. "Gamers have an idea that if you bought it, you own it, and that's what's being violated here," he says.
Esguerra says an "always-on" DRM scheme can unfairly affect those who live in rural areas and lack consistent connectivity. He adds that such DRM schemes can render a game worthless if the company behind it goes bust or decides to stop supporting that title. Some games, such as World of Warcraft, need a connection to provide integral features. But Esguerra thinks players are offended when the connection isn't essential to the game play.
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