Reviews - Pro-Clockers! PC Reviews One MegaHertz At A Time

The back-to-school season traditionally increases demand for video games and various hardware and accessories for them, including graphics cards. As a result, in order to capture additional market share, address new markets and also get prepared for a roll-out of new product, Nvidia and its partners decided to lower the price onto the GeForce GTX 460 768MB graphics card, which performance level is between more expensive ATI Radeon HD 5830 and ATI Radeon HD 5850.

Until Nvidia releases new mainstream solutions based on another graphics processign unit with lowered performance and price, the GeForce GTX 768MB at $179 will be the most affordable graphics solution powered by a Fermi-class DirectX 11-supporting graphics chip.

The price drop not only shows Nvidia's aggressive approach and plan to recapture the lost market share, but it also means that the company now has more functional GF104 graphics chips and can initiate a price-war. Still, since the die-sizes of GF104 and ATI Cypress (which powers models 5830, 5850, 5870, 5970, etc) chips are pretty similar, it is clear that neither Nvidia nor ATI, graphics business unit of AMD, will lower their MSRPs too aggressively.

 

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