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ATI, graphics business unit of Advanced Micro Devices, confirmed that it is on-track to launch its first lineup of DirectX 11 graphics processing units (GPUs) “in the back half of the year” and that the product family will ramp up very quickly in the channel market. In addition, AMD promised DirectX 11 graphics chips for mobile computers to arrive in the first half of 2010.

“What I do expect to be an opportunity for AMD in the second half of the year is our introduction of DirectX 11-compatible products, in effect, a new product stack. We expect to be out ahead of our competition and we think that it will have a positive effect on our mix and hence our ASPs in the back half of the year,” said Dirk Meyer, chief executive officer of Advanced Micro Devices. XbitLabs